Community WE AIM TO HELP STRENGTHEN AND SUPPORT LOCAL COMMUNITIES WHERE WE DO BUSINESS.
At Foot Locker, the passion we have for sneakers is quite evident, but it’s also matched by our passion for people. As a company, we are deeply committed to enriching the lives of both our employees, as well as the people who live in the communities we serve globally. We do this by giving to those in need and empowering them through our educational, health, and athletic initiatives and partnerships.
Foot Locker Foundation
Our Foot Locker Foundation, established in 2001, was created with a mission to promote a better world for today’s youth via two pillars of support: education, and health and well-being through physical activity.
We donate significant resources, and our associates donate considerable time, to many charitable organizations, including the Fred Jordan Missions, Boys & Girls Club of America, Two Ten Footwear Foundation, and American Red Cross. We also donate to many other important causes outside the United States, including Adopt One Village Inc. (Ghana), the Pluryn Foundation (The Netherlands), Cruyff Foundation (The Netherlands), Kika Foundation (The Netherlands), Make a Wish (Europe), the Starlight Children’s Foundation (Australia), and the Special Olympics (Canada).
Extraordinary efforts happen in many places. Soles4Souls is a non-profit charity that aims to disrupt the cycle of poverty by creating sustainable jobs and distributing shoes and clothing to those in need around the world. In 2019, Runners Point partnered with Soles4Souls in Germany, kicking off the Old for New sustainability campaign encouraging customers to drop off running shoes they were no longer using in exchange for a discount on a new pair. During the program’s three-week period, Runners Point collected 3.5 tons – or 25 pallets loaded with boxes – of shoes that were donated and given a new life. Soles4Souls donation boxes can now be found in Runners Point stores for customers to bring in sneakers year-round.
Our Company’s deep commitment to community is an integral part of our strong culture built on positive core values. Beyond our corporate initiatives, we provide our U.S. non-store employees with a paid Community Service Day, an opportunity to take one day each year to volunteer. Many of our employees have dedicated countless volunteer hours and financial contributions of their own to causes that inspire them, and we support and encourage them in these important efforts.
Foot Locker "On Our Feet"
$10 million for scholarships since 2004, in addition to footwear and apparel donations to several organizations
We encourage our U.S. non-store employees to take an annual Community Service Day, which provides paid time-off for volunteering, to support their communities
The event, a black-tie charity gala in which attendees are asked to wear formal attire with their favorite pair of athletic shoes, was initially created in response to the horrific events of September 11, 2001. The monies raised from that first effort benefited the Twin Towers Fund–a fund created to provide much-needed resources and assistance to the victims’ families. In the first year, more than 1,400 members of the sporting community rallied together to support this worthy cause donating $650,000 for the victims’ families of the World Trade Center disaster.
Since then, the community outreach generated by “On Our Feet” has continued to flourish. In 2002, our Foot Locker Foundation’s gala donated $450,000 to the United Way of New York City to create the “Be Fit To Play” program benefitting more than 1,200 children in New York City. In 2003, our Foot Locker Foundation donated more than $550,000 to Reading Is Fundamental, the nation’s oldest and largest children’s family literacy non-profit organization. In 2004, the United Negro College Fund (“UNCF”) was named the beneficiary of “On Our Feet,” and since then donations have benefitted hundreds of students with scholarships through our long-standing partnership with them, as well as through our own Foot Locker Scholar Athletes Program and Foot Locker Associate Scholarship Program, launched in 2011 and 2012, respectively.
Foot Locker Scholar Athletes Program
In September 2011, our Foot Locker Foundation launched its very first scholarship program– our Foot Locker Scholar Athletes Program–which reflects our Company’s core values and embraces our deep commitment to education and excellence. Each year, our Foot Locker Scholar Athletes Program offers a $20,000 four-year college scholarship to each of 20 exceptional student athletes who demonstrate excellence on the court and in the classroom, as well as display strong leadership qualities within their communities. One of these winners is also presented with the Ken C. Hicks Award, named in honor of our former Chairman and Chief Executive Officer, and receives an additional $5,000 (totaling $25,000). To date, the program has awarded 180 scholarships, totaling over $3 million. 180 scholarships awarded totaling $3 million
Foot Locker Associate Scholarship
The Company launched a scholarship program exclusively for employees in conjunction with our Foot Locker Scholar Athletes Program. The program awards a $5,000 one-year college scholarship to each of 20 employees who demonstrate unique personal, business, and people passion at work, in the classroom, and in the community. One of these winners is also presented with the Ken C. Hicks Award, and receives an additional $5,000 (totaling $10,000) for being an exceptional employee who demonstrates outstanding leadership and a true “love of the game.” Applications are open to all part- and full-time employees (who have been with the Company for a minimum of six months) across all banners within the United States.
United Negro College Fund
UNCF’s mission is to enhance the quality of education by raising operating funds for member colleges and universities, providing financial assistance to deserving students, and increasing access to technology for students and faculty. Today, UNCF supports more than 60,000 students at over 900 colleges and universities and administers approximately 500 scholarship programs. As a result of the monies raised from the “On Our Feet” program through the years, nearly 900 scholarships have been awarded to extraordinary students nationwide. 900 scholarships awarded
Boys & Girls Club of America
Since first partnering nearly a decade ago, Kids Foot Locker and Boys & Girls Clubs of America have challenged children around the country to “GO BIG” by leading healthy and active lifestyles.
In 2014, Kids Foot Locker and the Boys & Girls Clubs of America teamed up to create the Kids Foot Locker Fitness Challenge, which promotes physical fitness among today’s youth. The national program challenges children within select markets to be more active on a daily basis through a variety of fitness activities. Last year, the program evolved into the “In My Shoes” challenge, which encourages members to share their passions and interests, from sports to writing to music to photography.
In addition, during back-to-school season, Kids Foot Locker keeps the momentum in the partnership going with its annual “Add-A-Buck” campaign. During the month of September, shoppers are encouraged to donate $1, $3, or $5 in stores nationwide and on kidsfootlocker.com at checkout. In 2019, the campaign raised a record-breaking total of over $100,000.
Two Ten Footwear Foundation
For more than 30 years, we have partnered with the Two Ten Footwear Foundation to help people in need within the footwear industry. As part of its Footwear Cares initiative, Two Ten rallies companies across the country to volunteer in community giving, and our Company enthusiastically participates in many volunteer opportunities alongside Two Ten year-round. Through the years, the Company has supported Two Ten's important efforts and is committed to its growth in many ways, from empowering young men and women through its scholarship program to helping others get back on their feet due to personal crisis or natural disasters. Over the past five years, we have donated over $400,000 to Two Ten through a combination of several fundraising initiatives hosted within our offices nationwide and amounts contributed by our Foot Locker Foundation.
Community-Based Power Stores
We operate a number of community-based power stores across a number of cities, including New York, Detroit, Philadelphia, London, Liverpool, and Hong Kong, and we expect to open more locations across our family of brands in additional cities over time. These community-based power stores offer a full suite of immersive capabilities for consumers to experience, including an activation space, and are focused on creating immersive brand connections that are authentically tied to the neighborhoods we serve. These stores serve as opportunity for us to enhance the in-store customer experience by working in tandem with the communities where we do business. These stores offer our customers a seamless and friction-less retail experience that serve and engage the communities beyond traditional brick and mortar capabilities. In addition to offering footwear, apparel, and accessories from our top athletic brands, these stores exist to serve the sneaker-obsessed community, and reward consumers with a connected experience. For example, in our Washington Heights store in New York City, as a part of Foot Locker’s “Home Grown” initiative, the store features a curated group of local brands we have partnered with to sell exclusive and limited-release product, such as Perico Limited, Lyfestyle NYC and Triangula Swag. To celebrate store openings, we have hosted a series of events, activations, and appearances for the local community in partnership with our vendors.